When we first started our brand, we were a small team of experts in the field of sleep and anxiety, driven by a shared passion for helping people achieve better sleep and reduce anxiety. Our founder, struggled with insomnia for years and was determined to find a natural solution that would work for him and for others. After months of research and development, we finally succeeded in creating a line of products that were both effective and easy to use. We knew we had something special and we were determined to share it with the world.

Our mission

Our mission is to empower individuals to achieve better sleep and reduce anxiety by providing high-quality, effective, and easy-to-use sleep aid and anxiety relief products, creating a supportive community and promoting healthy sleep habits.

  • Offer a wide range of sleep aid products that cater to different preferences, to help individuals achieve better sleep
  • Develop products that are designed to reduce anxiety symptoms and improve overall well-being
  • Create a supportive community that promotes healthy sleep habits through education, tips, and advice, to empower individuals to take control of their sleep and overall well-being.

Sustainability journey

Our approach to sustainability means we hold ourselves accountable for the people we work alongside, the planet we contribute to as well as the products we create. We see it as our duty, both as a business and a community that cares, to play our part in the chain.